1. And Industry Tradeshows
Part of a buyer's job is to attend these tradeshows. So they are likely to be there, at least at the biggest ones. And if you are attending regularly your product will cross their eye.
2. Attend specialized trade shows that link buyers with manufacturers
These shows cost more money, but are worth it when you want guaranteed meetings with buyers.
3. Get publicity coverage
Publicity doesn't just help you sell products to consumers. It helps make you interesting to potential retail buyers. Publicity now a days is easier than ever! You have all the social media tools in your power. Find people who have done it before and contact them to promote your products on social media.
4. Get included in industry publications
Reading these publications is part of a buyer's job. A favorable article about you and your product may catch a buyer's eye.
5. Get your products online
Yes, buyers spend time online, too. When you rank high in the search engines, are reviewed favorably in blogs, and have a great Web site, there is a high possibility that Target, Walmart, Sears buyers will become interested in your product. Amazon.com is a huge part of your products being online. It’s the world’s largest retail marketplace and all the buyers for Big Box retailers are constantly checking for new, innovative products.
6. Sell your products on QVC and HSN
Yes, some Target buyers watch these channels. If your product sells on one of these shopping channels, chances are it has mass-market appeal. This is very important to Target buyers. We have the reps information for interested and qualified sellers!
7. Get your product covered in the Minneapolis Star Tribune
All the buyers live near company headquarters and many read the daily local newspaper. So if you can get featured in that paper, you have many opportunities to be seen by buyers.
8. Get a distributor to present your product to a buyer
If the distributor has a relationship with a Target buyer and thinks you have a winning product, that will stand you in better stead.
9. Get a manufacturer to present your product to a buyer
10. And last but not least: Get a Sales Rep from a Rep firm to present your product to a buyer
Some Rep firms work frequently with Target and their endorsement of your product can close the deal. There's a list of Rep firms in my free special report at the link at the end of the article.